In our experience, the current available practice management software enables us to track revenue well but not to improve turnaround time or gain insights into customer satisfaction. We need the CRM system for the latter two tasks.
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To understand how it does this, let’s take a look at some of the key differences between practice management software and CRM systems.
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practice management software is usually centered around a time-tracking and billing system, whereas CRMs are focused on the customer: their information, their experience, their potential.
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So while practice management software will enable you to drill down into the time your staff is investing in certain clients or files and how that correlates with billing, it’s not going to tell you much about your firm’s customer service.
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